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Posthumous Profitability: 'This Is It' Soundtrack Tops 373,000...

Tuesday, November 03, 2009
by  presnikoff

This Is It - the rehearsal film - has already pushed past $100 million in global box office receipts.  But what about the soundtrack?  The double-disc (or downloadable equivalent) is mostly a collection of well-worn Michael Jackson classics, though early whisper numbers suggested US-based, first-week sales of well past 300,000.  Sure enough, on Tuesday evening, Nielsen Soundscan counted sales of 373,000, a superb result for essentially a repackaging of older material.

What else?  Digital Music News is also digging into digital sales, specifically the success of a forced album purchase requirement on the iTunes Store.  The decision to prevent a-la-carte downloads of the lead single "This Is It" was a rare and unexpected concession by Apple, and considered consumer-unfriendly.  But exactly how that plays into the sales story remains unclear, though the 'Jackson factor' is certainly formidable.  More details ahead.



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