iTunes Chart-Toppers (a/o February 21st):
(#musicindustry) In digital music years, the Orchard is probably the equivalent of your grandfather - though gray hairs count for something in this business. This is one of the first companies to deliver digital distribution services to labels, and now, the Orchard is getting ready to release a serious upgrade. We were just given an exclusive demo of this updated 'Release Builder' this week, and everything looked pretty slick (even after some tricky requests). This tool just got bigger, and a lot more useful to member labels.
So what are the major enhancements? Labels can now upload large amounts of music, complete with metadata, artwork, and of course audio. In fact, the updated Release Builder can ingest a huge spreadsheet of information and a large collection of songs - even hundreds of albums, typically in an overnight build. It actually checks over all the metadata and spits back errors, and eliminates manual calling and content-checking. Then, the content is repackaged for delivery to a network that reaches 600 retailer endpoints.
Okay, sounds cool, but the real magic comes from the ability to repackage on the fly. So, that means that labels can quickly reorganize tracks into different album bundles, remotely and without having to upload tracks a second (or third or fourth) time. This is an easy way to create retailer exclusives and album variations, something that fits the highly-varied release landscape of today.
So, think lots of content uploading, and endless reconfiguring - without a lot of manual hassle. It's one serious tool. Anyway, expect a more formal announcement on Friday.
(click an image to enlarge)
Comments Closed
@johnpstrohm Thursday, November 11, 2010
John P. Strohm
Nice double entendre
@thesessionspot Thursday, November 11, 2010
Jon Goldmann
sounds baller. Hope it's making life easier over there.
@jetpea Thursday, November 11, 2010
Christina Mercando
Yay Release Builder!
@Herr_Hartmann Thursday, November 11, 2010
Sebastian Hartmann
The Orchard: Digitaler #Musikvertrieb wesentlich vereinfacht durch neue Online-Werkzeuge...
Ignacio Thursday, November 11, 2010
These guys are easily the best, most experience group out there for any label. Skip the BS newcomers.
@rainbowwarmers Thursday, November 11, 2010
Rainbow Warmers
Kevin got a great review for the tool he's been working on...I'm so proud of what a hard worker he is
@@notshocking Thursday, November 11, 2010
Uh, wow.
ozrich Thursday, November 11, 2010
I hope there's a field for 'composer' - too many songwriters miss out on royalties because this important piece of metadata isn't collected.
John Thursday, November 11, 2010
Yep! We collect Composer, in the literal sense, for classical music - but for everything else, we have fields for Writer(s) and Publisher(s) which are used for proper payout of publishing/royalties.
Jaclyn Ranere Friday, November 12, 2010
Our first Release Builder comp is live on iTunes! http://www.dailyrindblog.com/?p=1815
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