Music has become this tainted category for investors, entrepreneurs, technologists... the list goes on. But can you really blame big media for being so protective? "They are very skeptical, and with good reason," Eric Garland, CEO of BigChampagne, recently told Jonas Woost (formerly of Last.fm) during a TransmitNOW interview. "They've seen wave after wave of failed models, and they've done their share of prospecting."
In other words, they've been there, done that, and have lost their appetite for all of this ridiculous risk. "They are so unwilling - in 2010, in 2011 - to take risks that they view as being your risks. They don't want to share your risk. So it's very difficult for you to realize a vision that furthers the business, that changes and improves upon the entertainment experience."
Which means, licensing is an even longer shot than before. "The first challenge you face as an entrepreneur is that you're probably dependent upon cooperation from these large media companies, and you're probably not going to get it."

Comments Closed
Yves Villeneuve Sunday, December 12, 2010
Essentially, the easy and very workable fix is to completely control piracy and remove control on how many copies a consumer can make from paid content for personal use.

Yves Villeneuve Sunday, December 12, 2010
To discourage illegal sharing of music a digital store can add a receipt number to the song file. Only the store and law enforcement agencies would know or have access to the identity of the true song customer.

@IncipientDesign Sunday, December 12, 2010

FrankL Sunday, December 12, 2010
If Eric Garland is TALKING I;m LISTENING

Sure Sunday, December 12, 2010
If Eric Garland is breathing, he's talking.

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