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Why Big Media Is Less Likely Than Ever to License Your Startup...

Wednesday, December 08, 2010
by  presnikoff

Music has become this tainted category for investors, entrepreneurs, technologists... the list goes on. But can you really blame big media for being so protective?  "They are very skeptical, and with good reason," Eric Garland, CEO of BigChampagne, recently told Jonas Woost (formerly of Last.fm) during a TransmitNOW interview.  "They've seen wave after wave of failed models, and they've done their share of prospecting."         

In other words, they've been there, done that, and have lost their appetite for all of this ridiculous risk. "They are so unwilling - in 2010, in 2011 - to take risks that they view as being your risks.  They don't want to share your risk.  So it's very difficult for you to realize a vision that furthers the business, that changes and improves upon the entertainment experience."

Which means, licensing is an even longer shot than before.  "The first challenge you face as an entrepreneur is that you're probably dependent upon cooperation from these large media companies, and you're probably not going to get it."

    



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