BigChampagne's Ultimate Chart (a/o February 10th):
1. “What Doesn't Kill You (Stronger),” Kelly Clarkson
2. “Set Fire to the Rain,” Adele
3. “Turn Me On,” David Guetta
4. “Rack City,” TYGA
5. “Good Feeling,” Flo Rida
6. “Smooth Criminal (Glee Cast Version),” Glee Cast
7. “Young, Wild & Free,” Snoop Dogg & Wiz Khalifa
8. “Domino ,” Jessie J
9. “Sexy and I Know It,” LMFAO
10. “Ass Back Home ,” Gym Class Heroes
Well, it works a lot better. After a glitzy coming-out and
first-day collapse, Vevo videos were music easier to view on Tuesday
evening, roughly one week after the initial launch. The delivery
improvement is probably aided by a lower volume of users, though some
capacity and delivery improvements are also evident (based on a very
early, pre-rush review upon initial launch). Either way, the improved
situation reaffirms the benefits of a gradual, alpha- or beta-level launch approach.
Critical pieces of content remain missing - Warner Music Group remains a standout, and that spells missing videos from artists like Gnarls Barkley and Wilco, among many others. But artists signed to EMI, a late-stage partner, are also missing. That includes Coldplay, Katy Perry, Interpol, and a variety of others.
Those gaps are showstoppers for certain fans, and reason enough to go back to YouTube - or someplace else, for that matter. But compared to launch, Vevo is definitely playing with more content. That includes a large selection of videos from superstar-level artists like Alicia Keys, Mariah Carey, 50 Cent, T-Pain, Avril Lavigne, Michael Jackson, and Britney Spears, as well as a larger number of user-generated playlists. Plenty of those artists were present at the beginning, though overall, the selection seems beefier.
McDonald's and Colgate ads were in heavy rotation during the recent check-in.
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