Verizon Wireless is now joining forces with Clear Channel Radio on a nationwide, multicast digital radio advertising campaign, according to information shared with Digital Music News on Tuesday. The US-based wireless giant will push advertisements across HD2 stations, essentially sub-channels delivered across the same frequency as the main broadcast.
In total, the campaign traverses 21 multicast stations, as well as online equivalents. Most American cities are covered by the arrangement, including New York, Chicago, Dallas, Philadelphia, Minneapolis, Boston, Houston, Los Angeles, San Francisco, Miami, San Diego, and Washington, DC.
The music-focused campaign will feature songs and interviews from upcoming artists, and drive fans towards premium, V Cast packages. Clear Channel is a founding member of the HD Digital Radio Alliance, a group dedicated to advancing deployment of digital stations within the United States.

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