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Amazon Hits Trifecta: 3 Million Catalog, 3 Major Labels

Friday, December 28, 2007
by  presnikoff

Amazon is now playing a powerful game of threes, thanks to a well-timed DRM-free licensing move by Warner Music Group.  The shift pushes the Amazon MP3 catalog to nearly 3 million, or 2.9 million to be exact.  It also brings the total number of participating major labels to three, a nice progression and validation of the Amazon digital music strategy.

When Amazon formally announced its MP3-based offering in May, only EMI was on board.  But Universal Music Group eventually followed suit, and the inclusion of Warner places heavy pressure on Sony BMG to play along.

On the ground, Amazon is now actively loading Warner MP3s, and preparing for a beefed-out offering in 2008.  Major stars like Red Hot Chili Peppers, Rob Thomas, Diddy, The Eagles, Green Day, Led Zeppelin,  Metallica, and Madonna will be part of the action, according to the companies. 

In terms of pricing, all tracks will be sold for either 89- or 99-cents, and most albums are priced from $5.99 to $9.99.  Roughly one million tracks will be offered for 89-cents, and all songs within the top 100 will carry the discount tag.  All songs are offered at a fidelity of 256kbps.



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