Capitalizing on a trend that is truly “Big in Japan,” UK-based AIM (Association of Independent Music) and Tower Mobile will now offer Japanese consumers master ringtones.
Master ringtones, or truetones, are created from actual song clips. Japanese mobile technology provider Crosswarp will deliver the actual tones. Master ringtones currently represent the hottest mobile content commodity in Japan, pulling in 10 billion Yen (£52million, $93.2million) in 2003. The deal was orchestrated by AIM`s new media arm Musicindie. Tower Mobile is the mobile division of Tower Records Japan.