mtvU Mixes Online, TV, Mobile in College Band Search

In the world of music, it is becoming increasingly important to have a solid digital presence. MTV-owned channel mtvU understands this and is continuing to push an aggressive digital agenda. Despite being outbid by News Corp. for MySpace, they are still finding ways to innovate in the digital space.

Recently, mtvU announced its “Best Music on Campus” (BMOC) initiative – a joint effort with Drive-Thru Records, known for managing the likes of New Found Glory, Finch, and Something Corporate. The project is designed to scout for the best new college band in the U.S., inviting aspiring acts to post their own pages on mtvU. Once the entries are in, mtvU will finalize a list of 50 bands, and invite students to vote for their favorites on March 27th.

The initiative is a technological mash-up, inspired by elements of MySpace, Facebook, linear MTV, mobile interactivity, and the traditional record label. College bands will have the flexibility to customize their pages with songs, videos, photos, playlists, and more, while voters will have the opportunity to troll across the entrants. The bands will be pared down in several rounds, and the final five can be voted on via mobile phones, part of a collaboration involving Boost Mobile.

The winning group will then land a record deal with Drive-Thru, whose executives will also sit on the panel of judges. Additionally, the triumphant band will have its videos rotated on mtvU, both on television and online. This is a fantastic opportunity for up-and-coming artists to gain exposure and potentially kickstart their careers.

Previous winner All Envy Aside secured a deal with a major label and will soon have their video delivered to mtvU. This year’s winner will undoubtedly have similar opportunities. The BMOC initiative is a great example of how technology can be leveraged to discover and showcase new talent.

The mtvU platform is designed for college students and is available on over 750 campuses across the United States. It is a fantastic place for young artists to gain exposure and build a following. The channel has always been at the forefront of music discovery, and BMOC is another example of its commitment to finding and promoting fresh talent.

The initiative is also a great example of how traditional record labels are evolving. In the past, record labels were responsible for discovering and promoting new artists. However, with the rise of social media and digital platforms, it is becoming increasingly important for labels to adapt to the changing landscape. BMOC is a great example of how a record label can work with a digital platform to discover and promote new talent.

Overall, mtvU’s “Best Music on Campus” initiative is an exciting development in the world of music discovery. By leveraging technology and collaborating with a traditional record label, mtvU is providing a fantastic opportunity for college bands to gain exposure and potentially launch their careers. It is also a great example of how traditional record labels are evolving to adapt to the changing landscape of the music industry. We can’t wait to see what kind of talent this year’s BMOC will bring to the table!