In the age of the internet, print magazines have had to adapt in order to stay relevant. With so much music action happening online, one might wonder what a print magazine can do to stay afloat. Nylon Magazine, however, has found a creative solution to this problem by partnering with MySpace to deliver an energized music edition with online ties.
The Nylon and MySpace collaboration is a blended result that includes band features with MySpace profile links, directories of MySpace featured artists, fan clubs, and groups. The collaboration also features profiles of white-hot groups like Gnarls Barkley and a complete do-it-yourself guide for creating a sparkling MySpace band page. Fans can also download the entire Nylon music issue prior to its release date.
The collaboration is not limited to the magazine alone. Nylon has also created a web-based presence for itself on MySpace. Unsurprisingly, that takes the form of a MySpace profile, which is housing exclusive content and interactive features for readers. Nylon editor-in-chief and co-founder Marvin Scott Jarrett said, “Our collaboration has blurred the boundaries between print and new media. We have created something very special and new. You can literally listen to the issue online.”
With more than 78 million members, MySpace is the perfect platform for Nylon to reach out to a wider audience. The partnership has given Nylon access to an audience that they might not have been able to reach otherwise. The collaboration has allowed the magazine to adapt to the changing times and embrace new media.
The Nylon and MySpace collaboration is a sign of the times. As more and more readers turn to the internet for their news and entertainment, print magazines are being forced to adapt and find new ways to connect with their audience. By partnering with MySpace, Nylon has been able to stay relevant and provide their readers with a unique and exciting experience.
The collaboration is also a testament to the power of social media. MySpace has been around for over a decade, but it is still a powerful force in the world of social media. The platform has given artists and musicians a place to connect with fans, and it has given fans a place to discover new music and connect with like-minded individuals.
The Nylon and MySpace collaboration is not the first of its kind. In recent years, there have been many examples of print magazines turning to the internet to stay relevant. Some have created their own websites, while others have partnered with social media platforms like Facebook and Twitter.
The collaboration between Nylon and MySpace is unique, however, in that it is not just a matter of the magazine creating a web presence. The collaboration is a blending of two worlds, print and new media, and it is a testament to the power of collaboration and innovation.
In conclusion, the Nylon and MySpace collaboration is a creative and innovative solution to the challenges faced by print magazines in the age of the internet. It is a sign of the times and a testament to the power of social media. The collaboration has blurred the boundaries between print and new media, and it has created something very special and new. It is a reminder that, in order to stay relevant and thrive, we must embrace new technologies and find ways to adapt to the changing times.