With so much music action happening online, what is a print magazine to do?
Most recently, Nylon Magazine has tapped MySpace to deliver an energized music edition with online ties. The blended result includes band features with MySpace profile links, and directories of MySpace featured artists, fan clubs and groups. Other goodies include profiles of white-hot groups like Gnarls Barkley, and a complete do-it-yourself guide for creating a sparkling MySpace band page. Fans can also download the entire Nylon music issue prior to its release date.
The collaboration also includes a web-based presence for Nylon. Unsurprisingly, that takes the form of a MySpace profile, which is housing exclusive content and interactive features for readers. “Our collaboration has blurred the boundaries between print and new media,” said Nylon editor-in-chief and co-founder Marvin Scott Jarrett. “We have created something very special and new. You can literally listen to the issue online.” MySpace currently boasts more than 78 million members.