Live Nation is now tinkering with a new concept online, one that will give consumers more comprehensive live concert information.
The company is now inviting competing venues to not only list their events, but also build their own pages within the site. “It’s like MySpace for venues,” said Live Nation executive Scott Fedewa during a discussion Thursday afternoon. The disclosure was part of a larger panel on the evolving live concert space, held at Music 2.0 in Los Angeles. The result will be a website that lists a large number of concerts from both Live Nation and competing venues, and also creates a one-stop destination for tasks like seat selection and ticketing.
Currently, Live Nation lists events from its larger venues and House of Blues clubs, as well as some competing outlets. But those listings will soon broaden, drawing more fans to the site. According to Fedewa, venues will have the option of ticketing through Live Nation partner Ticketmaster, though they can also use other options. The move may sound counterintuitive at first, though the web 2.0 approach will help Live Nation aggregate a critical audience of concert-focused fans. That opens the door to a number of possibilities, and will probably raise overall attendance at Live Nation events. Fedewa promised to disclose more information at the upcoming Concert Industry Consortium, scheduled to kick off February 6th in Los Angeles.