MySpace, once the most popular social networking site on the internet, has undergone significant changes in the past few years. One of the most significant shifts has been the company’s decision to remove third-party applications from its platform. This has left many users, including model-turned-artist Tila Tequila, feeling frustrated and disappointed.
The latest example of this trend involves the removal of a portable music sales application called Hoooka from Tequila’s MySpace page. The widget was supplied by Los Angeles-based indie911 and was positioned on the page just a few days before it was removed. The application can be placed on any webpage, including social networking sites like MySpace, and revenues are distributed between indie911, the artist, and a distributing fan if present.
As reported earlier, MySpace executives have been actively reviewing the status of third-party music widgets, and the latest removal suggests that the company will not be playing ball with outsiders. And according to Tequila, non-MySpace providers can probably expect a greater level of exclusion moving forward.
“MySpace recently asked me to take down all of the things on my page that don’t involve just MySpace … but it never used to be that way,” Tequila noted in a recent blog on her website, tilahotspot.com. The post is not available on the Tequila MySpace page, allegedly because it was removed by the social networking giant.
The move follows the removal of other third-party applications from providers like Revver, part of a difficult balancing act for MySpace. On one hand, the company is interested in preserving a sense of freedom and user-generated chaos. On the other, unregulated third-party applications often spell missed revenues and usability issues.
For Tequila, the reaction has been decidedly sour. “I just want to express how I am feeling right now about MySpace and I am sad to say that I am pretty bummed out about all the changes,” the model continued. “If MySpace decides to delete my page due to me having other cool stuff up such as my Hoooka feature, or other embedded videos that I have recorded … then so be it. I’m just really bummed how everything has changed so much.”
MySpace was not available to respond, though the move comes just as the company is ramping up its partnership with Snocap, a provider of digital music sales and screening software.
The decision to remove third-party applications has been a controversial one for MySpace. On the one hand, the company has a responsibility to its users and shareholders to maintain a safe and secure platform. On the other hand, the removal of popular applications like Hoooka has left many users feeling frustrated and disappointed.
There are also concerns that MySpace’s decision to remove third-party applications could have a negative impact on the wider web ecosystem. As more and more companies move towards closed platforms, there are concerns that the internet could become more fragmented and less open.
However, there are also reasons to be optimistic about the future of social networking. While MySpace may be struggling to find its place in the new landscape of social media, new platforms like Facebook, Twitter, and Instagram have emerged as dominant players.
These platforms have been able to strike a balance between openness and regulation, providing users with a safe and secure environment while also allowing for innovation and creativity. As a result, they have been able to attract users and advertisers alike.
Ultimately, it remains to be seen what the future holds for MySpace. However, the company’s decision to remove third-party applications has left many users feeling frustrated and disappointed. While there are reasons to be optimistic about the future of social networking, it is clear that the landscape is changing rapidly, and that companies will need to adapt if they want to survive.