Sirius Satellite Radio has now unveiled a television component to its offering, according to information received Thursday.
The long-anticipated expansion will be integrated into DaimlerChrysler sedans and minivans this year, part of a larger video package offered by the manufacturer. The service, called Sirius Backseat TV, will be integrated into 2008 Jeep, Chrysler, and Dodge vehicles, which hit showrooms later this year. DaimlerChrysler will carry a one-year exclusive on the offering, after which Sirius can shop the service to other manufacturers. “Sirius Backseat TV makes its world debut in Chrysler Group’s all-new 2008 minivans and marks the third Sirius service – along with Sirius radio and Sirius real-time traffic – available to Chrysler Group customers,” said Frank Klegon, executive vice president of Product Development at Chrysler Group.
Adults are usually in the front seat, while kids are frequently strapped in back. With that in mind, Sirius is delivering a family friendly package that consists of programming from Nickelodeon, Disney Channel and Cartoon Network. That means shows like “SpongeBob SquarePants,” a great recipe for quieting the kids while running errands or taking trips. “I am pleased to have the three most original family-centered programming providers in TV,” said Mel Karmazin, chief executive of Sirius. The system is available to new car buyers for $470, which covers the first year of service. After that, the service costs $7 annually when layered on top of a baseline radio charge of $12.95. Backseat TV requires an in-vehicle satellite video receiver and two small roof-mounted antennas.