Universal Music Group has now bumped Rio Caraeff to a broader digital role within the label.
Caraeff, traditionally a mobile-focused executive, will now enjoy the dual roles of Executive Vice President of eLabs and General Manager of Universal Music Mobile (UMM). The move elevates the executive from his previous slot as Vice President & General Manager of Universal Music Mobile. In this expanded role, Caraeff will continue to oversee UMG mobile operations, though he will now develop broader digital strategies within the label. He will also interface closely with various labels and divisions on digital and mobile initiatives. “Rio brings all the right qualities to this new role,” stated UMG president and chief operating officer Zach Horowitz, to whom Caraeff will report. The promotion was announced on Tuesday.