Most associate trading cards with an earlier era of baseball, though the concept is now being extended into the music world.
Just recently, Atlantic Records brokered a pact with Hook Mobile to spin a mobile-based, artist-focused trading card concept. The idea is being wrapped within a larger, SMS-based program that allows fans to purchase, collect, trade and redeem trading cards for prizes. The first participating artist is heavy-selling T.I., a strong personality that could boost the early-stage concept.
Fans can jump into the action by texting “TI” to shortcode 87233 (TRADE), or by registering online at cards.trapmuzik.com. Atlantic is positioning a total of 45 cards, and using the assets to promote the just-released album, T.I. vs. T.I.P. Bigger collectors are eligible for prizes, including a multimedia entertainment system or a phone call from T.I. himself. Additionally, instant-win cards are redeemable for artist posters and t-shirts. The initiative was first disclosed Tuesday.