Imeem Grabs Led Zepellin Video Footage, Encourages Sharing

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Media-heavy social networking destination Imeem has now secured a collection of Led Zeppelin video footage.

The deal is the latest in a string of digital moves by Zeppelin, a major holdout previously.  Imeem has already constructed a Zeppelin channel on its network, and fans can access streaming video content and share accordingly.  The page features Zeppelin playing “Kashmir,” “Immigrant Song,” “Whole Lotta Love,” “Black Dog” and more at venues like Royal Albert Hall, Earl’s Court and Madison Square Garden.  The deal was crafted by Rhino Records to promote the upcoming, greatest hits release, Mothership.

Visitors are being encouraged to participate in a Zeppelin trivia contest, and create sharable video playlists.  That plays into the larger Imeem platform, which encourages the viral sharing of media assets – both inside and outside the network.  “Led Zeppelin’s music is a rite of passage for every generation that has come along since they formed in the late 60s,” said David Dorn, senior vice president of eCommerce for Rhino Entertainment.  “More often than not, the way new fans discover the band’s music is through friends, and today there are very few social networks connecting friends around music like Imeem.”