Once-Hyped SpiralFrog Continues Licensing March

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Ad-supported SpiralFrog recently pushed its catalog past one million, a development that inches the company towards competitiveness.

SpiralFrog was the focus of a media frenzy last year, though the startup is now trudging through a far less glamorous existence.  That includes laborious negotiations with individual rights owners, and in at least one instance, a ludicrous multi-million dollar upfront licensing payment.

The latest accomplishment was revealed Tuesday morning, and according to the company, represents a recent surge in catalog additions.  “We are constantly adding new content and features to the site,” explained Joe Mohen, founder and chairman of SpiralFrog.  Whether consumers will ever warm to an ad-supported, protected download model remains highly speculative, though the broader concept of ad-supported music is attracting continued label interest.