Wal-Mart Enjoys Eagles Multi-Platinum Moment

The Eagles have now gone triple-platinum on their latest release, Long Road Out of Eden, according to figures released by the RIAA.

That is a significant accomplishment for the group, and a validation of a Wal-Mart exclusive distribution strategy.  “The album surpassed our expectations in sales from the very first week,” said Gary Severson, senior vice president of Entertainment at Wal-Mart.  The album was released on October 30th, and scored sales of 711,000 during its debut week.

The Eagles grabbed headlines by striking the Wal-Mart accord, and ditching the major label system in the process.  For labels, that is part of a much larger problem involving free-agent superstars.  But outside of the US, the album is being distributed by Universal Music Group.  US-based sales topped two million, though markets like the UK, Australia, Greece, India, the Netherlands, New Zealand, and Norway contributed heavily to the extra one million.  “The international impact of Long Road Out of Eden has been nothing short of phenomenal, which is clear from its chart-topping positions around the globe,” said Lucian Grainge, chairman and chief executive of Universal Music Group International.