Live Nation Bumps Cohl, Industry Awaits Next Signing

  • Save

Live Nation has now upped Michael Cohl to Chairman of the Board, a bump from previous Vice Chairman stripes.

Cohl will also continue in his role as Chairman and Chief Executive of Live Nation Artists.  That division, initially known as Artist Nation, is the centerpiece of a multi-year, diversified deal with Madonna estimated at roughly $120 million.

The Canadian Cohl is an ultra-successful live performance executive, one frequently tied to mega-tours.  That includes musical treks involving Pink Floyd, Barbra Streisand, U2, Michael Jackson, and the Rolling Stones, all global performance powerhouses.  But Cohl has deftly expanded beyond the actual events themselves, and exploited event-related sponsorship, merchandising, television, and film aspects.

That is a philosophy that gels well with Live Nation, a company aggressively broadening its footprint.  The Madonna signing involves a broad range of assets, including recordings, merchandise, and performances.  Now, executives are pondering which artist will join Live Nation Artists next, though rumors surrounding a possible move by U2 proved misguided.