More Listeners, More Money: Online Radio Growth Continues

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Internet radio isn’t the biggest earner online, but its appeal continues to grow.

Just recently, Accustream iMedia Research pointed to a 26.1 percent increase in total listening hours in 2007 to 4.85 billion.  That is drawing more advertiser interest, though the group credited heavyweights Clear Channel and Citadel Broadcasting for drawing the most advertising visibility.  In total, internet radio billings topped $80 million in 2007, according to the group, almost triple sales of $26.9 million in 2006.

Additionally, the internet radio industry is also spinning video-based advertisements, which yielded an additional $12-15 million last year.  AOL-owned Shoutcast grabbed the most attention last year, with 48.4 percent of total listening hours, according to the ranking.  Other top-ranked destinations included Clear Channel Online, Yahoo Music, AOL Radio Networks and Pandora.