Trent Reznor is already counting his money from an online, direct-channel sales initiative.
Reznor is now packaging music from the latest Nine Inch Nails albuminto a mix of free and paid options. And according to the page, the high-end, $300 premium packages of Ghosts I-IV are already sold out. The top-tier option was limited to 2,500 copies. “We have SOLD OUT of the 2500 Limited Edition Packages,” the site declared in bold red.
The development is the latest twist in a quickly-unfolding, do-it-yourself sales experiment, one initially spearheaded by Radiohead. Radiohead also offered a high-end option, albeit at a far cheaper price tag.
Reznor has not disclosed early-stage results on other aspects of the initiative, though the artist businessman has been fairly open with results in the past. If the Radiohead experiment is a guide, Reznor will experience a high volume of free downloads, though paid transactions are already sending serious paychecks to the artist.