Anyone can now strike an artist deal, including a major consumer brand. In that spirit, Bacardi is now enveloping Groove Armada into a post-label partnership, according to details bubbling Thursday.  The deal focuses on Groove releases, Bacardi-branded live performances, various advertising tie-ins, and potentially other options.  That edges into 360-degree territory, though aspects like publishing … Continue reading No Jive, Bacardi Swoops Groove Armada Into Deal