Dave Matthews Band is no stranger to multi-platinum album sales, but the group enjoys much stronger revenues from the road.
Now, the band is bundling its latest album into a concert ticket purchase, a move pioneered by Prince years ago.
But this time around, the details are decidedly digital. The gratis album contains live performances from the upcoming tour, a work-in-progress approach that extends the excitement beyond the actual gig. Those purchasing tickets through Ticketmaster will have pre-order access to the digital album starting this Saturday. The album will be distributed to concertgoers in September, one month prior to a formal in-store release.
The downloads are being distributed by the iTunes Store. The summer tour starts in late May in Pennsylvania, before concluding in September in Northern California.
