Major label deals are quickly shifting towards all-encompassing, 360-degree relationships, and executives are now rebuffing more limited proposals. Certainly, diversification makes sense, especially alongside rapid declines in recording revenues.  But can majors compete against equally-ambitious heavyweights like Live Nation, and potentially management agencies, mega-retailers, and artists themselves? Or, perhaps more importantly, why would artists surrender … Continue reading In 360-Degrees We Trust: Evolving Deal Points Emerge