Peter Gabriel is now unwrapping a beta version of a multimedia filtering and discovery engine.
The destination, called The Filter (thefilter.com), is currently in private beta, though a small group of journalists are being briefed on the concept. Music is a critical component of the offering, though Gabriel is pushing a vision that includes multiple forms of media.
The broader approach blends music, film, short videos, books, and news, and delivers recommendations based on current collections and expressed preferences. That sounds compelling enough, though Gabriel and team face a stiff group of competitors that includes Last.fm, MusicIP, audiobaba, and MyStrands, among others. A formal launch is slated for later this month.