Whole Foods Steps Up Music Commitment; Discovery Ahead

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Starbucks is stepping away from a non-core, music and entertainment program, a move that comes alongside slipping profits.

Whole Foods, on the other hand, is actually intensifying its commitment towards music, and possibly attempting to avoid the mistakes that Starbucks made.

According to information tipped by Idolator, the higher-end supermarket is pushing an initiative with Inspire Entertainment to bring undiscovered talent to buyers across the United States.  The hand-picked CDs will be featured throughout the store, and at checkout.  The Whole Foods Artist Discovery Series is starting with Greg Laswell, a Vanguard Records artist that will release a dedicated Whole Foods EP prior to a full release in July.