Warner Music Group has now licensed MP3s to Wal-Mart’s online music store, according to information confirmed Wednesday.
During a presentation at the annual gathering of the National Association of Recording Merchandisers (NARM) in San Francisco, Warner Music Group executive vice president of Digital Strategy and Business Development Michael Nash announced the shift. “I’m pleased to announce today that we have just started a very important partnership with respect to MP3 download sales on Wal-Mart,” Nash said.
On Wal-Mart’s store, MP3s can now be purchased from a variety of high-profile, Warner Music Group artists, including Metallica (Elektra) and Missy Elliott (Atlantic). The move ends a logjam between the parties, one that rendered Warner content unavailable.
Just recently, Wal-Mart shifted exclusively to MP3s, and removed any DRM-protected content. That mirrors a successful, MP3-or-nothing stance by Amazon, a move that eventually resulted in DRM-free licenses from all four majors. The recent licensing development leaves Sony BMG as the only major that has not licensed MP3s to the Wal-Mart Music Store.