Shakira has now sealed a massive, 360-degree deal with Live Nation, an expected development.
Live Nation did not disclose the valuation of the tie-up, though estimates outlined a ten-year contract hovering between $70 million and $100 million. The global pact includes a broad number of assets, including recordings, concerts, sponsorships, and other revenue generators.
Shakira has sold more than 50 million albums to date, though the artist owes current label Epic Records (Sony BMG) three additional releases. That means that Live Nation will probably miss out on a few million sales, an imperfect structure. After that, Live Nation will likely be left with decreased recording sales volumes, based on broader trends.
The concert giant also faces delivery delays with newfound partners Madonna and Jay-Z, both of whom are well past their recording sales primes. The profile on the multilingual 31-year old Shakira is somewhat different, though the hip-shaker commands the greatest touring revenues in Latin America. Shakira raked more than $100 million from her most recent tour.