Disc Makers Starts Courting the Elite

Established artists are increasingly leaving the major label nest and flying solo.

Perhaps the biggest example comes from Radiohead, though a growing number of artists – including Nine Inch Nails and Tori Amos – are making big moves without the help of a big company.

The financial argument is compelling, though the amount of heavy-lifting is daunting.  That opens the door for new entrants, a slot that New York-based Disc Makers plans to fill.  According to confidential sources familiar with the initiative, Disc Makers is now planning to launch a sister company called Elite Artist Services, an outfit geared towards upper-level, post-label acts.

Elite Artist Services will offer a range of physical and digital services, including disc manufacturing, merchandising, ecommerce infrastructure, and asset distribution.  Those services would be offered within a no-strings contract, though ahead of a formal announcement, exact terms of the planned agreements remain unclear.  The move is part of a broader expansion for Disc Makers, a company that recently acquired CD Baby.