CD Baby has now been sold to Disc Makers, according to information confirmed by CD Baby founder Derek Sivers.
“I chose Disc Makers as the new owner because their president Tony Van Veen has been one of my favorite people for years, and I always felt they’d do a better job of running CD Baby than I would,” Sivers explained in a recent blog post.
Sivers noted that the CD Baby name, location, staff, and overall operation will remain the same. “But I think you’ll start to notice more attention given to improvements that help you sell more music,” Sivers continued.
The move represents a potentially interesting diversification for Disc Makers, a company that offers CD and DVD pressing services. As media consumption increasingly shifts towards digital formats, the physical specialization puts the company in a vulnerable position, though Disc Makers is also geared towards smaller artists, labels, and filmmakers. That overlays neatly with the clientele of CD Baby, which largely caters towards the distribution needs of unsigned artists.