The PlayNow Plus Proposition: More Details

PlayNow Plus is an upcoming bundled music service from Sony Ericsson that is set to revolutionize the way people listen to music on their mobile devices. The service is an extension on the core PlayNow, a multimedia service that includes assets like ringtones, ringback tones, and over-the-air downloads. PlayNow Plus will allow users to enjoy “truly unlimited, all-you-can-eat access to millions of music tracks,” according to details shared by the company.

The service is expected to launch within the next few weeks, with specific subscription details likely to emerge closer to launch. This includes both subscription and device premiums, and contract terms. Sony Ericsson has indicated that an initial pre-load of 1,000 songs will be available to users, though more details are expected to emerge within that category.

The subscription-based service will be available on a range of phones that will be phased into PlayNow Plus over the coming quarters. Sony Ericsson has not given specific guidance outside of the modified, inaugural W902 Walkman. However, the company has indicated that high-quality encoding will be used in the service, with tracks formatted using eAAC Plus. Despite the use of DRM, which keeps songs within the gates, Sony Ericsson also allows separate purchases of MP3s. These purchases will happen through the existing PlayNow Arena, a service that offers over-the-air MP3s and features licensing from all four majors.

The inclusion of DRM is likely to be a controversial aspect of the service, as it restricts the sharing of music between devices. However, Sony Ericsson has indicated that users will be able to keep a certain number of MP3s after the PlayNow Plus contract ends, though a specific track count was not offered. Sharing will also be a component of the offering, as will over-the-air track identification and subsequent downloading based on matches. Between platforms, Sony Ericsson has also pointed to simplified synchronization between PC and phone using PlayNow Plus Desktop, a system that includes wireless updating.

Overall, PlayNow Plus promises to be a comprehensive music service that offers a wide range of features to users. The bundled music service will offer users a convenient way to access and download music on their mobile devices. With millions of tracks available, users will have a vast selection of music to choose from, making it an ideal service for music lovers. The service will also feature simplified synchronization between PC and phone, making it easy for users to manage their music libraries across devices.

In conclusion, PlayNow Plus is an exciting development in the world of mobile music. The service promises to offer users a comprehensive and convenient way to access and download music on their mobile devices. With millions of tracks available, users will have a vast selection of music to choose from, making it an ideal service for music lovers. While the inclusion of DRM is likely to be a controversial aspect of the service, the overall package offered by PlayNow Plus is impressive, making it a service to watch in the coming months.

Story by news analyst Alexandra Osorio.