Resnikoff’s Parting Shot: Beyond Digital Pennies

There’s good news for a media industry forced to trade analog dollars for digital pennies. According to Jeff Zucker, the NBC Universal chief who coined the famous conversion rate, digital pennies are now migrating towards dimes.  “We’re at digital dimes now, we’re making progress,” Zucker said last week during the McGraw-Hill Media Summit in New … Continue reading Resnikoff’s Parting Shot: Beyond Digital Pennies