MySpace Music is now allowing users to publish their playlists and album pages across the web.
The new sharing feature enables publishing across a long list of sites – including Facebook, LinkedIN, Google Bookmarks, StumbleUpon, Netvibes, Twitter, Newsvine, myAOL, and Yahoo Bookmarks.
Additionally, MySpace users can also spread their playlists and album pages via email, or MySpace blogs and bulletins. Playlists can also be added to browser-stored favorite lists, or simply emailed.
The whole thing is very 2.0, and mirrors efforts by other sites like Yahoo Music and eMusic. “This feature encourages the sharing and promoting of playlists and album pages on and off site,” MySpace executive Tracy Akselrud told Digital Music News. “It makes the music experience more social, more open and offers even greater exposure for artists.”
The functionality add-on could drive more traffic to MySpace Music, a place that is now progressing through an ‘iterative’ update path. Indeed, MySpace Music has been getting spruced up recently, though issues like confusing navigation, intrusive adds, and clutter remain. Competitors like Imeem are still easier experiences, though MySpace maintains a serious traffic advantage.
In testing, some bugs emerged. The share feature faltered in an older IE browser, specifically IE6. In fairness, MySpace has been attempting to upgrade users to IE7, and a test on IE8 revealed few snags. On the Firefox side, others bugs cropped up, particularly when playlists were launched in a pop-up window.
What else? MySpace Music also recently upped the number of songs that artists can upload onto their pages. Instead of 6, bands can now upload 10 songs. “It’s global and has been well received by artists,” Axelrud continued.
Behind the action is MySpace Music president Courtney Holt, a music lover with enough pragmatism to focus on achievable benchmarks. In a recent chit-chat with Digital Music News, Holt pointed to “meaningful evolutions,” an attitude that probably makes sense in an operation as massive as MySpace. Now, the broader question is whether MySpace Music can draw meaningful revenues from its massive audience, a nagging question for a number of on-demand destinations.
Paul Resnikoff, Publisher.