Elevated Pricing Arrives at the iTunes Store

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The anticipation is now over, and music fans everywhere can now pay more for their favorite iTunes tracks.

Shortly after midnight Tuesday morning, the iTunes Store switched to a variable-pricing scheme, one that includes price points of $1.29, 99-cents, and 69-cents.  The switch date was largely expected, and first tipped by the Los Angeles Times.

Unsurprisingly, a number of top-ranked songs are now saddled with $1.29 tags.  That includes the three most popular songs, specifically “Boom Boom Pow” by Black Eyed Peas, “Poker Face” by Lady Gaga, and “Right Round” by Flo Rida.  But a large number of popular tracks are retaining their 99-cent stickers, at least upon initial inspection.

Earlier, sources pointed Digital Music News to a disproportionate tilt towards higher-priced tracks, though a more complete analysis will determine the validity of those predictions.

On the classics side, the picture also appears mixed.  “I Wanna Be Sedated” by the Ramones is 99-cents, as is “Been Caught Stealing” by Jane’s Addiction and “Won’t Get Fooled Again” by the Who.   Others carry a $1.29 tag, including “With or Without You” and “I Still Haven’t Found What I’m Looking For” by U2, perhaps because of greater popularity.  Or, the pricing could be based on a more random process as dictated by major labels, a group ultimately calling the shots on the variable shift.