Live@ Google’s Music Announcement: The Roundtable Discussion (Mos Def, OneRepublic, EMI, UMG, Etc.)

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A roundtable discussion begins at 4:35 pm.

  • Participants: Mos Def, Syd Schwartz (EMI), Wendy Nussbaum (UMG), Mike Shinoda (Linkin Park), Steve Savoca (Domino Recording Co.), Ryan Tedder (OneRepublic).

A bit of a post-announcement cheerleading, with some notable points and interesting interludes.

4:48 Mos Def

  • “We’re still absorbing the impact and effect of those avenues,” referring to a digitized world that includes Google, YouTube, etc.  “I’m a child of the 70s, and I walk around every day feeling like I’m in a Buck Rogers episode.  I’m still trying to get over the cellphone.  It’s an exciting time to be a person making art in the world today.”
  • On how he views the internet – communication, creation, collaboration.  “This time of history that we’re in how, in relation to technology, is similar to the early 20th century… it’s such a wide open field.  It’s all new to me, I’m still getting used to email.”

4:54 Steve Savoca (Domino)

  • “We’ve got to change consumption behavior, that’s been lacking.  Once we can expose people to these great services, we can change behavior and make the legitimate side of things the place to be.”

4:48 Ryan Tedder (OneRepublic)

  • Before “Apologize,” OneRepublic was actually dropped, and Tedder credited MySpace for helping break the band, not Timbaland (a debatable point).  “No discredit to Timbaland,” Tedder stated, while pointing to a massive outreach, and ready fanbase, ahead of the single.
  • Tedder notes that most search results for his music go to BitTorrent and other unauthorized sources.  Google’s music-related results helps to alleviate that problem.