Apple is continuing to develop its iTunes Pass series, this time with the New York Philharmonic.
In its early stages, the Pass has been applied to popular bands and artists, though the exclusive pre-release concept is now being spread into classical. The Philharmonic Pass includes more than 50 performance recordings from the 2009-10 season, often released within weeks of the actual show. Older recordings and other bonus content will also be rolled into the package, and downloads will keep rolling through August of 2010.
Aficionados should look for the Pass under the name of Alan Gilbert: The Inaugural Season. The action kicked off Monday night at the Apple Store on the Upper West Side with a performance by the New York Philharmonic Principal Brass Quintet, a subset portable enough for the gig. IODA, a digital partner of the Phil, helped to ‘orchestrate’ the deal.
Sounds great, though a price tag of $150 is geared towards the most dedicated of fans. This is definitely larger than other Pass programs, though this time, Apple will mostly avoid the issue of pre-release leaks. In other scenarios, Pass participants frequently found themselves waiting for content already leaked onto the net.