Exclusive: Idolator Restructuring, Fresh Site On the Way

Buzzmedia is now planning an overhaul of its Idolator site, according to details tipped to Digital Music News on Wednesday.

At some point today, idolator.com will relaunch with a fresh look and new features, and more importantly, a new editorial focus.  “There are not many independent sites focused on pop music,” said Alan Citron, president of Buzzmedia.  “We think this will be a fresh way to look at the pop space.”

Citron, formerly general manager at TMZ, joined Buzzmedia in August of 2008 and oversees a broad number of sites.  But the workhorses of the new Idolator will be writers Robbie Daw and Becky Bain, both of whom will work under Jeff Leeds, editor-in-chief of Music at Buzzmedia.

The revitalization follows an earlier round of cuts at Buzzmedia, a reduction that forced serious chops at a number of properties, including Idolator.  In April of this year, then-site editor Maura Johnston characterized the blog as a “solo project of sorts,” and Johnston herself has since left the building.  “It was never a great fit for us,” Citron conceded.  Other focus sites at Buzzmedia include Absolute Punk, Stereogum, and Buzznet.

Report by publisher Paul Resnikoff in Los Angeles.