Live@CES: Serletic, Cohen Pushing Music Mastermind

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The concept is designed to be daringly easy and hopelessly addictive.

So what better place to unveil it than CES?  In the City of Sin, Ted Cohen is now generating buzz on Music Mastermind, a startup that aims to deliver a ProTools for the masses.  In short, Mastermind wants to allow anyone to make good music, regardless of training or musical experience.  And, the whole process is designed to be game-like and multi-platform.

The top-level was shared exclusively with Digital Music News on Wednesday, and a private presentation is also happening at the Mirage on Thursday evening.   But the company is also offering presentations at the show floor at the Las Vegas Convention Center (set up a meeting at

Cohen (TAG Strategic) is being tapped to broaden awareness and strike deals, though the company was started in 2008 by Matt Serletic, a Grammy Award-winning producer and songwriter.  Some of Serletic’s credits includes Santana, Matchbox 20, and Gloriana, and Rob Thomas is on board as an investor and endorser.  Serletic is also the former Chairman and CEO of Virgin Records America.