YouTube can be a blessing and a curse for music fans, simply because endless music video selection also invites poor quality, redundancy, and chaos.
Vevo has trimmed the weeds considerably, but YouTube took another healthy step forward this week. At youtube.com/music, fans can now find some lightly-curated content, as well as simple organization by views and genres.
This is not a revolutionary statement on music, but merely an easy way to find some favorites. And, once the user dives into a category, the relatively-new autoplay and shuffle features invite discovery and radio-like listening – all while multi-tasking. That offers a serious lure to Pandora listeners, especially when the free hourly quota expires.
YouTube is also offering some pointers to interesting content through custom-created playlists. That includes a section devoted to DIY artists, a great jump-off for those lucky enough to get inclusion.