Is this the kind of ratio that makes sense?
Spotify is now approaching 10 million users, of which 500,000 are paying premium amounts. Spotify is planning a shindig in London later this month to toast its milestone. Here’s the latest tee-total:
> 10 million users.
> 500,000 paying subscribers.
> 7 European countries.
> $300 million company valuation.
> 10 million-plus songs.
The 500,000 figure, shared by Daniel Ek with Music Week in July, specifically referred to higher-end, 10 euro-per-month accounts. A 5 euro-per-month, more limited access plan also exists, though figures on this tier are mostly unknown. Actually, some debate has surrounded the Ek claim, and on a broader level, the sustainability of the Spotify model. But for now, it’s time to party.