Spotify Is Now Hitting 10 Million Users. Of Which, 500,000 Are Paying

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Is this the kind of ratio that makes sense?

Spotify is now approaching 10 million users, of which 500,000 are paying premium amounts.  Spotify is planning a shindig in London later this month to toast its milestone.  Here’s the latest tee-total:

> 10 million users.
> 500,000 paying subscribers.
> 7 European countries.
> $300 million company valuation.
> 10 million-plus songs.

The 500,000 figure, shared by Daniel Ek with Music Week in July, specifically referred to higher-end, 10 euro-per-month accounts.  A  5 euro-per-month, more limited access plan also exists, though figures on this tier are mostly unknown.  Actually, some debate has surrounded the Ek claim, and on a broader level, the sustainability of the Spotify model.  But for now, it’s time to party.