Some investors won’t spend more than a few hundred thousand on a promising startup – especially now.
Yet major labels are still pouring millions to push releases and develop artists (like Rihanna’s $1.1 million cost for one song).
In fact, the IFPI estimates that a newly-signed pop act requires $1 million in capital to break. Similarly, an already-established, superstar artist breaks the bank with roughly $4.65 million invested around an album and related assets. Here’s the estimate from a recently-released, investment-focused IFPI report.