Spotify Has a New Idea: Privacy

Is all this Spotify sharing on Facebook way too much?

Absolutely, according to many users who quickly realized that sharing every track, all the time is overkill – or, ‘over-sharing‘ as it’s sometimes called.

In the days after the Facebook launch, many started reducing their sharing levels to reclaim some privacy.  But others simply couldn’t figure out how to turn it off!

Perhaps sensing a backlash, Spotify has reacted quickly.  The company has now implemented an updated app with ‘privacy mode,’  a quick-and-easy way to reclaim some personal pleasures.  “Now you can temporarily hide your guilty pleasures,” the company tweeted Thursday.  “We call it ‘private listening’ and you can find it in the Spotify/File menu.”  Here’s the latest version:

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The upgrade is pretty simple.  One way is to go to the the app, click Help, then ‘About Spotify’ and download the latest version.  Then, restart the app and you’re ready to go.

Incidentally, there’s also a ‘Disconnect from Facebook’ option, though we’re not sure if that’s new.  And, there’s no change to the requirement that all new users must have a Facebook account – at least not yet.

It’s all happening so fast.  Spotify is now dancing on the largest stage imaginable, and its integration so far seems mediocre.  But people are definitely biting: here’s a quick look at Spotify’s monthly active user levels on Facebook, or MAUs (source: InsideFacebook, thanks reader ‘HansH’ for sharing).  Most of that being stirring by an immediate, post-f8 spike, though this could create a long-term, sustained increase.

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7 Responses

    • Cliff Baldwin

      Spotify app installs are going up. Facebook users and traffic going up. Facebook ad revenue going *way* up this year. Are any artists or labels seeing any benefit from all this? Or is the music just “content” or fodder for more social interactions and ad units that can be sold? Someone made an interesting observation that buying a virtual tractor on Farmville delivers more revenue than 100 spins of a hit song on Spotify. If that’s true, it’s a sad day for the music industry.

    • radiowaves

      A bit, maybe? It’s nice that they’ve aggregated the plays in the news feed, but I don’t have the ticker yet, so I don’t know what that looks like. If it’s a constant stream of plays all day, then yeah that’s probably a bit much.

      I have set FB to publish my plays only to me for now. And I did consider private listening mode, but I have to say I’m curious about what FB will do with all the listening data.

  1. Ann

    I have been using Spotify a while. Before, on Spotify, the “Feeds” section had the feeds from my FB friends who were also on Spotify. I liked that feature. Now, Spotify is sharing too much — automatically posting to FB — but my “feeds” from friends on Spotify have stopped working. Did that happen to anyone else? How to fix?