We Asked Apple How Much the iCloud Will Pay Artists. And This Is What They Said

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In case you thought there was clarity in the iCloud….

Well, we’ve heard that Apple payouts on a ‘Scan-n-Matched’ iCloud song will be in the $0.0007 to $0.0035 range. But here’s what happened when we asked an Apple representative to clarify…

Digital Music News: Apple’s payouts on iTunes Store music downloads are common knowledge (approximately 70 percent). But what will an artist or label receive per song matched (by iTunes Match) then played in the iCloud?

Apple Spokesperson: We’re declining comment.

Digital Music News: Thanks. But is there some sort of standard payout rate of all plays from the iCloud?

Apple Spokesperson: [No response]