In 2007, Sonny Moore ditched his emo-screamo band and started a solo career, eventually adopting the moniker ‘Skrillex’.
That was a good move…
The left axis is Google’s search volume index, with scaling fixed to the starting point (more on that methodology here). There are definitely some nice milestones in this quick shot upward, though the ascendency has actually been fairly smooth (a good sign). That includes a recent performance at Coachella (April), and a growing number of articles from major publications like the Guardian.
Actually, Skrillex’s recent 5 Grammy nominations isn’t even factored into this graph, due to a multi-day delay in traffic data.