What’s another thing that has little or nothing to do with sports?
That would be indie music, which is why Sports Illustrated is making it a major part of its upcoming Swimsuit Issue. But this is more than just an artist profile here and there – according to information shared by Billboard, a total of seventeen different indie artists will be featured side-by-side with swimsuit models.
Taking it a step further, these artists will be paired with specific models for both the print magazine and accompanying videos. “Each artist will be paired with a different model in the magazine and online, with new or previously unreleased tracks from each respective artist,” explained Billboard’s Andrew Hampp.
Taking it even another step further, Sports Illustrated will be hosting a two-day music festival called Sports Illustrated Swimsuit Beauties & Beats in Las Vegas, specifically at the recently-erected Cosmopolitan.
The Black Lips will be headining Beauties & Beats, with Delta Spirit, Elan Atias & White Elephant, J. Roddy Walston & The Business, Little Hurricane, Maluca, Nick Waterhouse, Vonnegutt, Selebrities, and White Denim.
Other editorially-featured artists include Bosco Delrey, DJ A-Trak, Hanni El Khatib, Kito & Reija Lee, New Look, Rhye, Toro Y Moi and The newno2.