VEVO Is Now Forcing All Registrations Through Facebook

Is this going where I think it’s going?

Effective March 9th, VEVO will be forcing all registrations through Facebook, a possible prelude to a bigger relationship between the companies.  Which is sort of what Spotify did with its all-in Facebook registration requirement, but even more extreme.

According to a note sent by VEVO to registered members this week, the changeover will require all currently-registered users to transfer their accounts over to Facebook (if they haven’t already).  And all new registrations will be Facebook logins by default.  VEVO first started integrating videos, linking accounts, and updating play activity into Facebook Timelines in September.

That was fun, but the stepped-up hug follows rumors that VEVO is entertaining a much bigger shift towards Facebook, one that would involve ditching YouTube.  Which opens a totally different (but also massive) audience, and would give Facebook a considerable content toehold.  YouTube currently accounts for as much as 90 percent of VEVO’s traffic.

Since the initial rumor wave, executives close to the situation have pointed Digital Music News to ‘rockiness’ between the VEVO and YouTube camps, though nothing has spilled over. Here’s the full letter sent by VEVO.

_________________________

Dearest VEVO.com member,

At some point in the last two years you signed up for an account at VEVO.com. We hope you’ve enjoyed your time with us so far.

We’ve learned a lot about what you want from us, and we’re about to unveil an entire new VEVO experience. We plan to give you a first-look at the new VEVO soon, but first we wanted to let you know that as part of the new VEVO we will be offering account registration only through Facebook. As a result we will be able to offer you a more personalized and social VEVO.

If you’d like to save any playlists you have previously created, please visit your current VEVO account and connect it with Facebook today or sometime in the next 7 days. We’ll be moving over to the new VEVO on March 9.

Stay tuned for that sneak peek!

Sincerely,
VEVO

11 Responses

  1. Avatar
    Visitor

    Is it time to start becoming paranoid yet?

    Between iPhone tracking, Facebook tracking your online activity even when you are logged out, the unkillable zombie Spotify cookies, and now this next step in integration….

    So I am buying more and more music on vinyl now.

    – Versus

  2. Avatar
    nathanJE

    This is how Facebook does deals — if you want to work with them in any real way you gotta to use their auth. or bolt. Just ask Spotify.

  3. Avatar
    Calysta Rose

    I had a Vevo login via my Youtube account. When I saw they wanted to force me into a facebook account, I stopped going to the Vevo site.

  4. Avatar
    Glacial Concepts

    Leaving youtube would be the worst thing Vevo could do. Youtube is the default destination for music videos – Vevo is not going to change that, and once Vevo no longer has that traffic, then they will stop getting content… at least in an exclusive fashion.

  5. Avatar
    brooklyn habitat

    It’s funny to see all this flying around on Vevo, but I wonder if this Youtube stuff is ego like so many other major label things. Rio Caraeff has to hear about his site being 90% Youtube in every interview, party and report on Digital Muisc News. But Facebook would up-end that and show there’s a model here not just a YouTube barnacle.

  6. Avatar
    Sodacon

    Really lame Vevo. Hadn’t used your service before and now i definitely will not use it

  7. Avatar
    Courtney Hassleberg

    YEP, NEVER USED VEVO AND WON”T START NOW. CRAP.

    HEY PAUL, WHAT HAPP TO THE PICTURE IMAGINE ON MAINPAGE YOU HAD YESTERDAY FOR THIS STORY…OF A “SCREW” DRIVER?

    KEN + RIO (GETTING HITCHED, HAAA) MAKE U CHANGE OUT THE IMAGE? CAUSE FORMER PAYS FOR ALL THE SPONSORSHIPS ON DMN MAINPAGE AND OWNS THIS WEBSITE TOO.

    SO THEY ARE CENSORING AND MAKING YOU CHANGE PICTURES TO ACCOMPANY STORIES (ABOUT THEM, THAT EFFECT PUBLIC OPINION OF THEM).

    SAD. MORE MEDIA CENSORSHIP, THAT SKEEZZZY LAWYER GOT HIS HAND UP BACK OF YO NECK BRO!!!! HE AIN”T EVER GONNA GET YOU ANOTHER JOB AT MAKER STUDIO, OR ANYWHERE ELSE>

    JUST A BIG U S E R.

    VAMPIRE, ONLY CONCERNED WITH ONE PERSON (KH), THAT”S ALL FOLKS. CREEPIEST PICTURE HE HAS ON FB PROFILE, CHECK IT OUT, MAKES EVERYONEE HERE WANT TO P U K E.

    GOOD LUCK PAULIE!!