Ringtones Are Still Bigger Than Spotify, Rhapsody, & Rdio Combined

It’s the same reason why CDs are still selling billions, years after their prime.

Technology simply moves faster than consumers, and older formats die hard. Which is why ringtones still accounted for $277.4 million in revenues last year – in the US alone – according to stats just released by the RIAA.  That compares to $241.0 million in revenues from the likes of Spotify, Rdio, Rhapsody, MOG, and ilk, combined.

Of course, the air is leaking fast on ringtones, and experimental mobile formats like ‘OTA’ full-track downloads, ‘vringtones,’ and mobile videos never really got off the ground – at least in the US (the dataset also includes those marginal contributors).  Subscriptions, on the other hand, are surging, thanks largely to a bull-charging Spotify.  Which means this will probably be a much different story next year.

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 (top row is quantity/total subscribers; bottom is revenues)

7 Responses

  1. OB

    Ringtone piracy, especially on the Itunes App store is killing ringtone market and no one is doing anything about it! Otherwise, it would still be around 400-500 mil

  2. @fakesalarymanuk

    Technology moves faster than consumers?

  3. CLebLabs*(TM)

    CLebLabs*(TM):-[ ]:- will allow all People reguardless of experience, to create Harmonious Sound files, to be saved for sample via all Social Networks, to test a work in the Market. Or to save as a Ring-Tone for resale from a Private “Cloud”. Yet, in (Default) all work’s theycreate, will be “Copyright” secure files for them to Edit later, as they wish, with their chosen Software Programs. A Ring-Tone is generally a 40 Second Sound file and is Non Copyright in India. So Private Cloud’s based out of India, could be on the rise. Our work’s and releases will come out in the following Brand names. CLebLabs*(TM) which will be inside all Janstonapps being developed including:- “VINCIAZEE”(TM)- “MUSICEZEE”(TM)- & “IPADHARMONY”(TM) all under construction by Janston PtyLtd., which may restructure for a first round of funding in 2012. Follow [ http://twitter.com/cleblabs ]