This is Facebook’s social network, you’re just playing in it. And that means that Spotify Play Buttons are getting serious priority from now on – regardless of what you, the artist, prefer. And it’s all happening on Facebook’s newly transitioned Timeline Pages, not customized apps from BandPages, ReverbNation, FanRx, or Nimbit.
Get the picture? The neatly-integrated ‘Listen’ button will look something like this.
Theoretically, this button goes to any Facebook-integrated on-demand service (ie, MOG, Rdio, etc.), though Spotify is unquestionably the preferred horse. “After clicking the button, the music service the person uses most frequently will begin playing songs from that artist,” a Facebook executive told Digital Music News. So, here’s the typical hover-over…
Then, all activity gets threaded into the Timeline chronology. “Because the music services are timeline apps, listening activity will be posted to timeline as it happens.”
And Timeline is where Facebook users now go first, based on a landing page redirection that is burying previously-constructed artist app app pages.
Also check out: “Warning: Timeline Is Now Destroying Your Facebook App…“
All of which makes this another massive vehicle for steering Spotify subscribers.
More as it develops.