DIY keeps getting debunked, this time by hard data.
Because if you’re doing it yourself – especially after the initial stages – you’re probably missing out on significant earnings and stunting your career.
Here’s what happened when the Future of Music Coalition asked a panel of musicians about their teams, and cross-referenced that against broader earnings. It’s all part of some groundbreaking research the Coalition has been conducting on artist revenues, all based on detailed musician interviews and actual tax filings.
At a top-level, the takeaway on this dataset is clear: team members bring in more money. But amazingly, the Coalition also mapped the amount of money likely to be brought by specific team members, and further broke things down by recording, composition, and touring income buckets.
In each graph, the average from all respondents is represented at the top (sample size=5,371). The rest speaks for itself.
Here, the issue of causality versus correlation becomes more apparent. In the case of a booking agent, there’s a clear gain – just recently, Zoe Keating told Digital Music News that the addition of an agent had a demonstrable impact on touring revenues.
But, soundperson? “The fact that a soundperson is next on the list probably doesn’t mean the soundperson leads to more money – it’s the reverse – they’re already making enough money from live performance that they can afford to take out a sound person,” Future Music of Coalition consultant Kristin Thomson noted.