It’s not that Flo Rida makes better music, but then again, this isn’t a discussion about quality.
Because when it comes to blowing stuff up, this is a discussion about endless repetition and mainstream access, which is exactly what traditional radio still delivers in spades.
Here’s a study just published by Nielsen, which finds that nearly half the entire US population relies on traditional, broadcast radio to discover new music. Call it lazy or uninspired, but this is the reality of ‘fast food music’ in America.
The more interesting stories are happening with artists like Jonathan Coulton and Amanda Palmer. But when it comes to delivering over-the-top tonnage, that’s not where the action is. So pick your game wisely.
But wait: this entrenched media game doesn’t last forever, but it is moving at a glacial pace. Here’s a look at the same question addressed towards teenagers.
The Nielsen study involved online surveys of 3,000 Americans of varying ages. It was conducted as part of the company’s “Music 360” initiative.