What Else? Deezer Stalls, SoundExchange, MOG, Maestro, Tenenbaum, Triplay, Jivox, Lana Del Rey

Unlimited on-demand music service Deezer appears to be stalling.

The France-based company, which saw success by bundling its service with telecom operator Orange in 2010, has hit a rut despite ambitious plans for global expansion.  Giles Cottle of Informa Telecoms & Media reports, “Despite its promising start, Deezer’s growth has been flat for the past six months, with the service stuck at 1.5 million subscriptions.”

SoundExchange distributed $204.4 million in royalties to artists and labels in the first two quarters of this year, according to the company.  In the second quarter alone, SoundExchange achieved its second-highest payout ever, dishing $95.8 million.  The company is still struggling to match artists: SoundExchange recently published a sizeable list of artists who have yet to collect royalties.

Jivox and Music Interactive are putting a twist on the traditional, much-loathed, video advertisement strategy with a new service called Maestro.  Maestro aims to incentivize users to engage with its ‘interactive video’ platform by offering music downloads as a reward.  Details are still limited about the platform, but if fans are willing to bite for some free music, it could be a win for both advertisers and consumers.

MOG recently got sold to Beats Electronics.  And now, the MOG Music Network has been acquired by Townsquare Media Group.  The music-focused advertising Network spreads across more than 1,000 sites and more than 62 million users; Townsquare owns several hundred smaller radio stations and a variety of music sites.

Joel Tenenbaum has been denied a motion to reduce a fine owed to Sony BMG.  In a complicated lawsuit that dates back to 2009, Tenenbaum was ultimately ordered to pay $675,000 for illegally downloading 31 songs via Kazaa.  The vast majority of file-sharing cases like these were settled out of court, with the notable exception being Capitol v. Thomas.  It’s still possible for Sony to reopen the case if they reject the reward amount.  The full, chronological, story of ‘Sony v Tenenbaum’ can be read here.

Also, TriPlay, a U.S./Israeli developer of cloud services, has just raised $5 million in funding from Kazakh investor Kenges Rakishev.  TriPlay’s core product is called MyMusicCloud, a service which uniquely allows users to not only stream their libraries across a range of devices, but also to download them as well.   This could be a potent competitive advantage in a world where internet access is still limited – and not everyone has bought into the idea of the cloud.  The service also offers its own sizeable library of 11 million tracks.  At the moment, MyMusicCloud is getting the most love from Blackberry and Android users, according to TechCrunch.  Oh, and it integrates with Dropbox and Google Drive as well.  Stay tuned for updates.

In other news, Lana Del Rey will be appearing in a series of upcoming Jaguar commercials for their stylish new F-Type vehicles.  Jaguar is trying to reestablish its position as a modern, luxury brand.  Adrian Hallmark, Jag’s global brand director, states that Lana Del Rey represents “authenticity and modernity,” a perceived match in profile.